What is a proposal in digital marketing?

A proposal in digital marketing (or a digital marketing proposal) is a comprehensive document that carefully lays down information about the digital marketing company, the services they offer, the pricing of these services, and other details. A marketing proposal, on the other hand, may be more broad in nature, and will include details about marketing strategy and goals (according to current trends), implementation and payment specifics, and terms and conditions.

What makes a good marketing proposal?

A good marketing proposal is always specific. To create a marketing proposal that gets noticed by clients, always add your company’s USP and specific details about why you would be a right fit for them. Pro tip: tailor the services you offer to the needs of the clients you’re targeting — this distinguishes you from the competition.

How do you end a marketing proposal?

This depends upon the way the proposal is constructed, but most marketers prefer to include a CTA, along with terms and conditions at the end. In most cases, the end section is where the client signs your proposal if they wish to move ahead.

Created by

[Sender.FirstName][Sender.LastName][Sender.Company]

Prepared for

[Client.FirstName][Client.LastName][Client.Company]

Date [Document.CreatedDate]

Digital Marketing Proposal

Introduction

The purpose of this digital marketing proposal is to give you a bit of information about [Sender.Company] and the various digital marketing services we offer, along with information and pricing for a custom digital marketing solution based on your needs. Based on our previous discussion, I feel like we are a good fit for one another. I've spoken with my team, and they're excited to get to work helping you reach your marketing goals.

At the end of this document, you'll find a pricing table that includes the services we've discussed previously. If after reviewing our full list of services you feel like the items in the pricing table don't fit your needs appropriately, just send me a comment (to the right) and I'll make any necessary changes.

Once you're happy with the services and prices for your custom digital marketing solution, go ahead and e-sign at the bottom of this proposal and we'll move forward from there!

About us

[Sender.Company] is a full-service digital marketing agency based in San Francisco.

In today's digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in realtime. [Sender.Company] combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.

Our Services

[Sender.Company] is an end-to-end provider of digital marketing services. Whether you're looking for a turnkey managed strategy, an independent audit, or services specific to a short-term campaign, our experience and approach are sure to prove to be a valuable asset.

Our in-house services include:

Web Design & Development

Social Media

Search Engine Optimization

Pay-Per-Click

Digital Content & Video

OUR SERVICES

Web Design & Development

Your website is the center of your digital presence. It's one of the few places on the internet where you can deliver your brand's message free of distortion or distraction. [Sender.Company]'s web development services are perfect for brands at any stage.

Our web development team can help you build your brand's website from the ground up. We specialize in building websites that tell a unique brand story while meeting the expectations of today's most discerning consumers.

If your website is already built but isn't performing to expectations, we can perform a detailed audit and work with you to improve site architecture, design, and responsiveness.

OUR SERVICES

Social Media

Social Media has changed how brands communicate with their audiences forever. Whether your business is a B2B or B2C brand, social media is a powerful way to build brand awareness, build a positive image, and drive lead generation. We specialize in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans, and driving new leads for your business. Our full suite of social media services includes:

Social Strategy Development
Social Media Consulting
Social Media Advertising
Community Engagement

Search Engine Optimization

Billions of web browsing sessions begin with a search query every day. With more than a billion websites competing for the top spot in search results, it can be difficult to drive traffic to your site from search engines. At [Sender.Company], we specialize in an innovative approach to SEO that uses white-hat tactics to put your website at the top of your target audience's searches. Our SEO services include:

Keyword Research
Technical SEO
Full SEO Audits
SEO Consulting

OUR SERVICES

Pay-Per-Click

More than 60% of website traffic starts with a search engine query. Pay-Per-Click (PPC) puts your brand at the top of search results for queries relevant to your brand and audience. This valuable advertising real estate can provide an immediate source of targeted traffic to your website, driving conversions and contributing to revenue growth. Our PPC services include:

PPC Strategy Development
PPC Research
Campaign Setup
Turnkey PPC Campaigns
PPC Optimization

At [Sender.Company], we have extensive experience leveraging PPC to drive growth for our clients. Our approach to PPC is data-driven, which allows us to deploy campaigns that focus on efficiency and constant improvement.

Digital Content & Video

Content is the king of today's marketing environment. The most successful brands in the world have developed detailed content strategies that help them inspire, entertain, and educate their target audiences. At [Sender.Company], we specialize in helping our clients plan, produce, and promote content that drives audience engagement and conversions. Our full suite of content services includes:

Digital Content Strategy
Content Production
Video Production
Graphic Design
Multi-language Content

Whether you're producing blog posts, images, or videos, [Sender.Company] can be trusted to support your content marketing efforts.

Your Unique Digital Marketing Package

In this section, you'll find a pricing table that includes the digital marketing services that I feel are appropriate based on our previous discussion. If you have any questions or comments, feel free to type them in to the right of the proposal and I'll receive an immediate notification.

If you agree that the services and price below meet your expectations, go ahead and complete this document via electronic signature at the bottom of this page. Once I am notified of your signature, I'll reach out to schedule a kick-off call so that we can get things started.

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

[Sender.Company]

[Client.Company]

Signature

MM / DD / YYYY

Signature

MM / DD / YYYY

[Sender.FirstName][Sender.LastName]

[Client.FirstName][Client.LastName]

Subtotal	$230.00
Discount	-$115.00
Tax	$23.00
Total	$138.00

Digital Marketing Proposal

Introduction

About us