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Marketing Strategy Presentation

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Prepared by:

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​[Sender.FirstName]​[Sender.LastName] ​[Sender.Email][Sender.Company]​

Table of Contents

3. Business Summary 4. Value Proposition 5. Brand Positioning 6. Where We Are 7. Competitors 8. Target Market 9. Buyer Persona 10. Marketing Strategy Objectives

11. Goals & KPIs 12. Marketing Strategy Vitals 13. Marketing Strategy: 4Ps 14. Marketing Strategy Plan 15. Timeline 16. Tools and Channels 17. Budget

Business Summary

​[Sender.Company]'s Consulting is the #1 choice for eCommerce companies looking to… ​

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100

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300+

Years in business

Employees

Offices in North America, Europe, and Asia

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Clients

Highly tailored solutions based on extensive industry insights

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Value Proposition

As one of the longest-running eCommerce consulting firms in the world, we provide…

A high-end eCommerce consultancy that generates market-leading ROI

Brand Positioning

​[Sender.Company]'s Consulting's mission is to be known in the eCommerce industry as a premium solution that…

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Key marketing metrics:

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XX%

$XX,XXX

$X.X

XX%

X.X%

XXX,XXX

XX%

Organic Traffic

Monthly Ad Spend

CPM

CTR

Conversion Rate

Subscribers on Email List

Open Rate on Marketing Emails

Where We Are

Competitors:

Company Name

Employees

Clients

Best Feature

Services

Pricing

Reviews

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Target Market

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XX-XX

USA, Australia, Canada

Manager, courier

Age:

Location:

Position:

Gender:

Income:

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Education:

XX-XX

High School, College

$XX-XXX

Buyer Persona

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Name: (Make something up) About: (Personality, interests, lifestyle, etc.) Desires: (Your buyer's wants and needs) ​

Name: (Make something up) About: (Personality, interests, lifestyle, etc.) Desires: (Your buyer's wants and needs) ​

Name: (Make something up) About: (Personality, interests, lifestyle, etc.) Desires: (Your buyer's wants and needs) ​

Marketing Strategy Objectives

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Obtain new customers

Strengthen relationships with current customers

Increasing NRR by XX%

Increase sales by XX%

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Goals and KPIs

Goals

KPIs

• Increase brand awareness • Boost brand engagement • Increase website traffic • Establish industry authority • Generate quality leads • Acquire new clients • Increase customer value • Increase sales

• Cost per thousand impressions (CPM) • Customer acquisition cost (CAC) • Click through rate (CTR) • Conversion rate • Open rates • Lifetime value of a customer (LTV) • Return on investment (ROI) • Return on ad spend (ROAS) ​

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Marketing Strategy Vitals

Powerful Graphics

Hard Data

Evidence of Results

Positive Testimonials

Product

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Price

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Place

Promotion

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(Product or service?)

(Price range?)

(Physical or online?)

Promotion: (What audience how will you market to them?) ​

Marketing Strategy Plan

Generate high-quality leads ​

Acquire more customers using…

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DATE

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Goal

Initiative

By When

Timeline

• In MONTH, ABC Consulting plans to create a marketing funnel… • Subsequently, on DATE, the campaigns will begin… • Those leads will be converted into paying customers using… • This initiative is scheduled to begin on DATE and conclude on DATE ​

Event Name MM.DD.YYYY

Event Name MM.DD.YYYY

Event Name MM.DD.YYYY

Event Name MM.DD.YYYY

Event Name MM.DD.YYYY

Event Name MM.DD.YYYY

Channels:

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Tools:

Google Ads, Facebook Ads, etc.

Google AdWords, Facebook Ad Manager, etc.

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Budget

$5,000

$1,000

$2,500

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Ad spend

Software

Contractors

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Marketing Strategy Presentation

Used 5,078 times

Present your marketing strategy to your clients, management or team with this free editable presentation template.

Use this template — free
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FAQ

  • Use a marketing strategy presentation template (like this one) and then do thorough research to fill it out. You’ll want to identify your target market and buyer personas, competition, goals, KPIs, and the strategy you’ll use to accomplish your goals.

  • A strong marketing strategy presentation will give your audience top-to-bottom coverage that incorporates your objectives, target market, key metrics, budget, and the tools and methods you plan to use to hit your targets.  

  • Display a digital marketing strategy presentation (like this one) in a board room, one-on-one with key personnel, or via video calls. Ideally, you’ll want to present the strategy yourself rather than simply sending the deck for the recipient to review on their own.

  • The 6 main points of a winning marketing strategy can vary depending on who you ask, but they often include

    1. a compelling story,

    2. sufficient technical expertise,

    3. coordinated messaging,

    4. strong content marketing,

    5. winning product or service, and

    6. emphasis on branding over selling.

  • You can use our template to quickly create a marketing strategy deck that covers all of the essential points and will help you impress your audience.

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