What is a mobile marketing strategy?

A mobile marketing strategy is a comprehensive, all-encompassing digital marketing strategy that aims to reach a target audience through the use of mobile devices, such as smartphones and tablets. This is done by using mobile marketing techniques such as push notifications, SMS, ads on apps, and calls. Mobile marketing strategies usually focus on personalized content to appeal to an audience.

How do you write a marketing proposal?

A marketing proposal usually starts with an intro and background of the company. This is followed by a toolkit which talks about the various strategies you can implement. You can also add some testimonials and past work to provide social proof. Next, write about your packages, pricing detailing, fee structure, and cost breakdown of your work. End with an agreement for prospective clients to sign.

What is the purpose of a marketing proposal?

A marketing proposal can help a company ensure they have a detailed and structured timeframe and defined plan to achieve their client’s objectives. It helps them pitch to a client and enlist new clients for their services. From a client’s perspective, a marketing proposal can help them get a better understanding of the company, their prices and their value proposition.

Mobile Marketing Proposal Template

Prepared for

[Client.FirstName][Client.LastName]

[Client.Company]

Prepared by

[Sender.FirstName][Sender.LastName]

[Sender.Company]

Cover Letter

Dear [Client.FirstName][Client.LastName],

Thank you for taking the time to discuss your need for a mobile app marketing plan for your new app. At [Sender.Company], we take pride in developing custom marketing plans that leverage the best strategies to encourage brand engagement and awareness around the release of your app.

In this proposal, I will outline our thoughts on how to best proceed with your project and provide several packages for you to choose from.

Feel free to comment with any questions or concerns once you have had a chance to review this proposal. Once you are ready to move forward with the development of your mobile app marketing strategy, simply sign this proposal electronically. We will be notified and will begin the initial stages of app development.

Regards,

[Sender.FirstName][Sender.LastName]

[Sender.Company]

[Sender.Phone]

(Document.CreatedDate)

Our Background

Since its inception, [Sender.Company] has helped numerous app development companies successfully market their new apps. Alongside the testimonials of our clients, [Sender.Company] also holds the following awards and accolades:

(List award or accolade)

Our passion for mobile app marketing drives us to continue providing superior marketing services to the app development sector.

Why Choose Us?

[Sender.Company] is a digital agency specializing in helping brands reach, engage, and monetize consumers via their mobile devices.
We use a variety of methods to help you find your target audience when they’re using mobile devices, and engage them with your unique value proposition.
We know how to convert them into paying loyal customers with mobile-friendly purchasing experiences.

Mobile App Marketing Plan

1. Social Media

By taking a mobile-first approach to social media, we help our clients build bigger audiences, engage in real-time, and drive traffic from social media to their websites and digital storefronts.

2. Content

This allows [Sender.Company] to foster organic, positive brand impressions that help our clients build effective brands.

3. App Store Advertising

We use app store advertising to provide app owners with a quick boost of downloads and revenue.

4. Website Development

We will help you craft a website that offers a strong mobile experience without sacrificing desktop usability.

5. In-App Advertising

Reach your target audiences inside the apps they’re using today.

6. PR-Related Marketing

[Sender.Company] is also experienced in other forms of marketing that can benefit clients releasing new apps. These services include pitching media releases and fact sheets to relevant media channels, reaching out to, following, and interacting with relevant influencers on social media, and more.

[Sender.Company] works with clients to craft strong visual ads with effective calls-to-action while optimizing their campaign budgets for lead generation and conversion.

Experience With Us

Check out this video to learn how companies grow by relying on our mobile marketing services:

(Add video link)

Our Team

Meet our team of talented individuals that will be involved in this project.

(Employee.Name)

(Employee.Designation)

(Contact.Information)

(Write what this employee’s roles and responsibilities will be on this project.)

(Employee.Name)

(Employee.Designation)

(Contact.Information)

(Write what this employee’s roles and responsibilities will be on this project.)

(Employee.Name)

(Employee.Designation)

(Contact.Information)

(Write what this employee’s roles and responsibilities will be on this project.)

Project Scope

Comprehensive App Store Optimization Report, including keyword recommendations and optimized app descriptions.

Social Media Content Calendar with scheduled posts, creative assets, and performance tracking.

Engaging Content Pieces, including blog posts, articles, and videos, to be published on (Client's Website/Blog).

List of Influencers, outreach messages, and collaboration plans.

Email Marketing Campaigns with personalized content and user segmentation.

Timeline and Deliverables

At [Sender.Company] We pride ourselves on completing projects organizationally and effectively. As such, we have broken down your project into a few key stages to optimize the results of marketing. These stages are as follows:

(Add a stage) – (Provide more details about the stage)
(Add a stage) – (Provide more details about the stage)
(Add a stage) – (Provide more details about the stage)

Milestones	Date of Completion
(Enter milestone)	(Enter date)
(Enter milestone)	(Enter date)
(Enter milestone)	(Enter date)
(Enter milestone)	(Enter date)

Projected Outcomes

Based on thorough research of the current market as well as [Client.Company]’s previous results, we expect the following outcomes for this project:

(List projected outcome)
(List projected outcome)
(List projected outcome)

Packages

We offer three mobile app marketing packages, detailed in this section of the proposal.

Startup Package

We designed our Startup package for new brands who want to begin leveraging mobile advertising on a limited budget. The package includes the following:

App Store Optimization (ASO)
Facebook Ads
Apple Feature Strategy
Paid User Acquisition
Universal App Campaigns (UAC)
Apple Search Ads

Accelerator Package

Our Accelerator package is for existing companies that want to grow faster via mobile marketing. The package includes:

Everything from the Startup package
Prelaunch Consult & Soft Launch
Startup Growth & Full Launch
Globalization and Scale
Cross-Device and SaaS
Market research marketing (Influencer, Social, Viral)

Dominator Package

The Dominator package is our premium offering for brands who want to make a strong push for greater market share via mobile marketing. It includes:

Everything from the Accelerator package
Product Audit
Push Notifications Strategy
Deep linking and Retargeting
Funnel Visualization
Product Analytics
Attribution Analytics

Pricing

Use the table below to select the package that’s right for you, along with the number of months you’d like to agree to as part of your initial marketing agreement.

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

Terms and Conditions

Payment Terms

All payments have to be done in USD by (Payment Method). The initial payment must be cleared to be on board with the project. The client has a time of (Time Period) to refurbish the payments due for the project to move forward. The failure of the payment beyond the default period will result in a breach of contractual terms and further actions.

Ownership and Trademarks

Once the project fee is paid in full to [Sender.Company], all elements of text, graphics, photos, contents, trademarks, or other artwork furnished to [Client.Company] for inclusion in the website are owned by [Client.Company].

[Sender.Company] supposes [Client.Company] has the license, approvals, and permission from the rightful owner to use any images, videos, or content for inclusion in its marketing materials and will hold harmless, protect, and defend [Sender.Company] from any claim or suit arising from the use of such work.

Special Rights

[Sender.Company] retains the right to display graphics and other web content elements as examples of their work in their portfolio and as content features in other projects with the appropriate attributions being given to [Client.Company].

Ready to Grow With Mobile Marketing?

Once you have chosen a package and indicated the number of months you would like to engage with us, simply sign this proposal below to notify us of your intent to move forward.

[Sender.Company]

Signature

MM / DD / YYYY

[Client.Company]

Signature

MM / DD / YYYY

[Sender.FirstName][Sender.LastName]

[Client.FirstName][Client.LastName]

Subtotal	$230.00
Discount	-$115.00
Tax	$23.00
Total	$138.00

Mobile Marketing Proposal Template

Cover Letter

Our Background

Why Choose Us?