What is a PR pitch deck?

A public relations pitch deck or PR proposal is part and parcel of a PR agency sales kit. It helps you present your PR services to prospects via email or in online sales meetings or submit it as a request for proposal (RFP) for clients looking to hire a PR firm.

How do you build a PR pitch deck?

To prepare an impactful PR pitch deck, get a thorough knowledge of your prospect’s pains and goals. Inquire about their target audience, analyze their current media coverage, and research some of their competitors. Use your insights to prepare a personalized PR pitch presentation. Make it grounded and in line with their requirements. Highlight your previous achievements, customer testimonials, or feature relevant case studies.

What should be in a PR pitch deck?

Your PR pitch presentation should include 10-15 compelling slides, each one clearly stating your service benefits and client’s value. Include in your pitch information about Your Agency, Services, Goals + KPIs you are aiming for, Budget, PR Strategies, Platforms, and Tools at your disposal. Tailor your PR pitch deck to the exact client’s needs and follow it up suggesting the Next Steps.

How do you write a public relations pitch?

When writing a public relations pitch, remember the rule 10-20-30. Include 10 slides that present your PR agency value proposition. Your presentation shouldn’t take longer than 20 minutes. Make your pitch easy on the eye using a font 24-30 size. Our PR pitch template will help you develop a consistent and impactful message.

PR pitch deck

Prepared by

[Sender.FirstName][Sender.LastName]

[Sender.Email]

[Sender.Company]

1. About us 2. Services 3. Goals and

4. Strategy 5. Campaign

6. Platforms 7. Domains 8. Pricing 9. Portfolio 10. Contact Us

About Us

ABC Company is a full-service PR agency based in London with over 15 years in the market. We help digital brands to gain global media coverage that impacts their business and revenue.

About Us

70+

150

customers

team members

campaigns launche

Services

Integrated marketing

1/2

Public Relations

Marketing & Social Media

We create marketing programs that pitch, draw, and convert your clients.

We communicate your brand in the media with a strong, visionary, and emotional voice.

We develop and implement digital campaigns that bring followers, boost sales, and increase search visibility.

Services

Strategic Planning

2/2

Event Management

Influencer Marketing

We help you set goals and analyze your strengths and weaknesses to develop a plan for the future.

We organize events that convey your brand message and tell about your business in global or local markets.

We pitch influencers to find the best advocates with the right audience for your brand.

Goals and KPIs

Increase Brand/Product Awareness

Promote new product

Establish Authority

Increase Audience Size

Generate Interest

Gather Feedback

Impressions

Media Mentions

Organic Traffic

New visitors

Content Quality

Backlinks

Share of Voice

We help you:

You see results:

Strategy

Setting PR goals

At every stage, you see clear inputs and outputs

Researching your audience

Campaign development

Result tracking

Planning the budget and timeline

Campaign

Professional PR campaign development to meet your needs

Type

Goals & KPIs

Scope

Budget

Platforms

Timeline

Social Media Communication

Increase engagement, the number of followers

Lead generation through SMM

creative ad campaign development

contest and challenges

text and asset development

$5,000

Twitter, Instagram, Facebook

1-months duration

Platforms

Delivering your message to the right audience

Cision PR Newswire

Newswire

BusinessWire

ACCESSWIRE

PR Underground

Prowly

PitchEngine

TikTok, Facebook, Instagram, Twitter, Linkedin

Domains

Whatever your domain, we get your brand seen

Banking, Finance Services

IT industry

Manufacturing

E-commerce

Health and Beauty

Marketing

Logistics and Supply Chain

Management

Telecommunication

Pricing

Flexible pricing plans to meet your budget

Startup

Pricing

Professional

Enterprise

List your scope of work

$ price/month

List your scope of work

$ price/month

Portfolio

(Logo 2) Influencer pitching for customer product promotion.

(Logo 3) Social media contest to increase the user-generated content and number of followers.

Project Name

(Logo 1) PR press release and media pitching for launching a new product.

Let’s discuss your goals and see what we can do for you.

Contact us

Contacts:

[Sender.FirstName][Sender.LastName]

[Sender.Email][Sender.Company]

PR pitch deck

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