Selling to a CTO who ignores every sales email

If you’ve ever said, “When I go to a sales podcast. I want to watch someone eat sardines,” then today’s your lucky day!

You get to do that on this episode of The Customer Engagement Lab as Travis goes for a true Belarussian experience by consuming canned Ukrainian fish on the show.

We’re not just weird guys behind podcast mics, though. We’re actually talking with Sergey Barysiuk, a native of Belarus and co-founder of PandaDoc.

Sergey’s an expert on product-led growth. He says it’s the fuel that powers your startup when you step on the pedal.

We talk with Sergey about:

• Two components of successful product-led growth

• How PandaDoc rolled out its brand

• The difference between working in the U.S. and in eastern Europe

• What’s the next iteration of the sales role