What is a Marketing Budget Template?

A marketing budget is an essential tool used by small businesses and established companies to track, evaluate, and enhance all the money they spend on paid advertising and marketing efforts. While you’ll certainly need to utilize a spreadsheet or Google Sheet in your marketing budget, you’ll also want to include some basic explanation of your marketing strategy, marketing goals, and overall marketing plan.

What is a typical marketing budget?

<span data-sheets-value="{"1":2,"2":"Typically, companies spend from 2% to 12% of their revenue on marketing. The final figure depends on how much publicity a product or service requires at this point in time. Companies distribute their marketing budgets across different areas (e.g. digital marketing, social media, print, etc.), as shown in this template."}" data-sheets-userformat="{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":8}">Typically, companies spend from 2% to 12% of their revenue on marketing. The final figure depends on how much publicity a product or service requires at this point in time. Companies distribute their marketing budgets across different areas (e.g. digital marketing, social media, print, etc.), as shown in this template.

How do you structure a marketing budget?

<span data-sheets-value="{"1":2,"2":"The best way to structure your marketing budget is by drawing upon a template. Start with a summary outlining your marketing objectives, budget, planned activities and intended ROI. Then present the overall distribution of your budget followed by allocations across specific areas and activities."}" data-sheets-userformat="{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":8}">The best way to structure your marketing budget is by drawing upon a template. Start with a summary outlining your marketing objectives, budget, planned activities and intended ROI. Then present the overall distribution of your budget followed by allocations across specific areas and activities.

How do you create a marketing budget?

<span data-sheets-value="{"1":2,"2":"Start by creating a marketing plan. It will include different areas (e.g. PR, events, content, ads, SMM). In each area, list particular tasks (e.g. blog writing, ad campaign for service X). Specify how much money you can or need to spend on each task depending on whether you're working from a predefined budget or from marketing goals. "}" data-sheets-userformat="{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":8}">Start by creating a marketing plan. It will include different areas (e.g. PR, events, content, ads, SMM). In each area, list particular tasks (e.g. blog writing, ad campaign for service X). Specify how much money you can or need to spend on each task depending on whether you’re working from a predefined budget or from marketing goals.

Marketing Budget Template

Created by:

[Sender.FirstName][Sender.LastName] [Sender.Company]

[Sender.Company] Annual Marketing Budget and Marketing Strategy

The following annual marketing budget for [Sender.Company] outlines the company's overall marketing strategy and marketing budgets to reach marketing goals such as (Insert marketing goals here. Examples include: enhancing brand visibility, initiating a product launch, acquiring new customers, reducing prior years' marketing spend, diversifying marketing categories, introducing public relations services).

[Sender.Company] plans to reach these marketing goals by (introducing, continuing, discontinuing) several marketing strategies and projects such as (List marketing strategies here. Examples: product marketing, content marketing, digital marketing, social media marketing, paid advertising, email marketing, direct mail, public relations.)

The total marketing budget is set at ($0.00) to be distributed among (number) different marketing tactics. Every marketing dollar is targeted and intentional. The marketing budget is set up to leverage marketing dollars efficiently and effectively, which is estimated to provide an impressive return on investment (ROI). The intended ROI for the marketing budget is ($0.00). This additional capital can be put toward [Sender.Company]'s short-term and long-term organizational goals, including (Insert broad company goals here. Examples: gaining market share, attracting new clientele, entering new markets, launching a new product, acquiring another company).

Annual Marketing Budget Template

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

Granular Annual Marketing Budget Templates

Digital Marketing Budget Template

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

Social Media Marketing Budget Template

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

Print Marketing Budget Template

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

Paid Advertising Budget Template

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

Content Marketing Budget Template

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

Marketing Campaigns Budget Template

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

Public Relations Budget Template

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

Event Budget Template

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

Total Marketing Budget Template

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

Signature

MM / DD / YYYY

[Sender.FirstName][Sender.LastName]

Subtotal	$230.00
Discount	-$115.00
Tax	$23.00
Total	$138.00

Subtotal	$230.00
Discount	-$115.00
Tax	$23.00
Total	$138.00

Subtotal	$230.00
Discount	-$115.00
Tax	$23.00
Total	$138.00

Subtotal	$230.00
Discount	-$115.00
Tax	$23.00
Total	$138.00

Subtotal	$230.00
Discount	-$115.00
Tax	$23.00
Total	$138.00

Marketing Budget Template

[Sender.Company] Annual Marketing Budget and Marketing Strategy

Annual Marketing Budget Template