What is a Social Media Contract?

A social media contract, also called a social media management agreement (SMMA), is a legal contract used by a social media manager to define the scope of work related to content creation, posting, engagement, and reporting, while protecting the rights of both parties before work begins.

How to Write a Social Media Contract?

The easiest way to write a social media management contract is to use a free template that already includes a clear structure and all required clauses. Follow these steps: Select a free social media management contract template on PandaDoc and click Use this template to open it in the online editor. Fill in the editable fields with your and the client’s business details, then define the scope of work, including social media platforms, posting frequency, content creation, engagement, and reporting. Clearly assign responsibilities for content writing, design, approvals, and account access. Set pricing, payment terms, invoicing timelines, and late fees if applicable, and specify content ownership, confidentiality, and any non-compete terms. Review the contract for accuracy and completeness, then send it to the client for eSignature.

What Should be Included in a Social Media Management Contract?

A social media contract should include the following: The start and end dates, and the type of contract it is – a fixed term contract or an ongoing contract. A description of the scope of work – all the specific tasks that the social media manager will be responsible for under the contract , and also anything that the client will be responsible for providing. Confidentiality, copyright, and intellectual property clauses – it’s important to state who owns the content and clearly describe confidentiality rules and the consequences of not abiding by the rules. Payment terms – deadlines and methods of payment and any consequences of not paying on time, including late fees. Termination and modification of contract – state what happens if anyone wants to modify or end the contract early and all the criteria for successfully ending the contract.

What are the Services of Social Media Management?

Social media management includes many different types of services, such as: Creating posts and videos on social media channels like Facebook, Instagram, Tik Tok, LinkedIn, Twitter, Pinterest, YouTube, and Snapchat. Creating a social media calendar and scheduling the posts via a social media scheduling tool like Buffer or Promo Republic. Monitoring and moderating mentions, conversations, and comments on social media using social media monitoring tools like Hootsuite or HubSpot, and responding to them as the brand. Managing social media partnerships with other companies or brands. Writing and publishing blog posts. Researching and creating the social media marketing strategy. Social media managers may also be responsible for analyzing the results of social media campaigns.

e-Sign with PandaDoc

Prepared by:

[Sender.FirstName], [Sender.LastName][Sender.Title][Sender.Company]

[Sender.Phone][Sender.Email]

Social Media Management Contract Template

Prepared for:

[Client.FirstName], [Client.LastName][Client.Title][Client.Company]

[Client.Phone][Client.Email]

The Parties

This social media management contract is between [Sender.FirstName][Sender.LastName] from [Sender.Company] "the contractor" and [Client.FirstName][Client.LastName] from [Client.Company], "the client."

Start Date and Duration

This contract will begin on (date).

This contract will be valid for: (choose one)

A fixed term – This contract shall end on (date). After this date, both parties will no longer have any liabilities or obligations to one another.

An ongoing term – This contract shall remain in effect until either one of the parties terminates the contract, providing that (number of days/weeks) notice is given to the other party. After this date, both parties will no longer have any liabilities or obligations.

Scope of work

1. The contractor shall be responsible for scheduling and posting content to [Client.Company]'s social media channels.

2. The social media channels include (Facebook, Instagram, LinkedIn, Twitter, Tik Tok, YouTube, Pinterest – list all relevant ones).

3. The contractor agrees to use the client's social media accounts and post solely as their brand.

4. (The [Sender.Company]/the [Client.Company]) shall be responsible for providing written content.

5. (The [Sender.Company]/the [Client.Company]) shall be responsible for designing and/or providing images to be used on social media channels.

6. (The [Sender.Company]/the [Client.Company]) shall be responsible for social media engagement, such as replying to comments (adding specific tasks).

7. (The [Sender.Company]/the [Client.Company]) shall be responsible for social media monitoring and will monitor (Buffer, Hootsuite, Hubspot, add any platforms) for activity, mentions, and conversations around [Client.Company] and their brand, products, and services, and respond in a timely manner.

8. The contractor agrees to ensure that the voice, tone, and overall communication across all platforms represent the brand and is uniform.

9. (The [Sender.Company]/the [Client.Company]) shall be responsible for writing blog posts.

10. (The [Sender.Company]/the [Client.Company]) shall be responsible for publishing blog posts via (WordPress, Wix, Squarespace, or another platform).

11. (The [Sender.Company]/the [Client.Company]) shall be responsible for promoting blog posts across all social media channels.

12. (The [Sender.Company]/the [Client.Company]) shall be responsible for analyzing social media reports and results from campaigns.

Copyright and Intellectual Property

All content created by the contractor, including (social media posts, blog posts, designs, add any content) shall be owned by (the contractor/the client).

Confidentiality

1. All parties in this Agreement agree to keep all information related to the business confidential.

2. The contractor agrees to not disclose any confidential or proprietary information to third parties without permission from the client for as long as this contract is active and (amount of time) after it ends.

3. The contractor agrees not to copy any confidential or propriety information unless granted permission from the client.

4. The contractor agrees to inform the client if they find out about any use or disclosure of confidential information that the client has not authorized.

5. The contractor shall not work for any of [Client.Company]'s competitors (list some competitors) for the duration of this contract and for (amount of time) after the contract is terminated.

6. The contractor is free to work for any other company in the (name industry) industry, (including/not including) competitors.

Failure of any of the above will result in (the termination of the contract/legal action against the contractor).

Termination of Contract

1. This contract shall automatically terminate on (MM.DD.YYYY).

2. This contract will be considered terminated in the event of any of the following:

The contractor is suddenly unable to work due to a medical condition (physical or mental);
The death of either party;
[Client.Company] closes down due to bankruptcy or insolvency laws;
Either party chooses to terminate the contract providing that adequate notice is given as outlined in the start date and duration section above.

3. Upon termination, the client agrees to pay the contractor all amounts due until the termination date.

4. Upon termination, the contractor agrees to:

Finish all pending work/projects/assignments;
Permanently delete all company information and programs from all their devices;
Send the client a written confirmation that they have complied with these rules.

Modification

Any changes or modifications to any part of this contract will only be in effect once approved in written form by both parties.

Force Majeure

Neither party shall be responsible or liable for any delay, malfunctions, or failure to complete any work due to forces beyond their control, including strikes, accidents, acts of war or terrorism, nuclear, natural, civil or military disturbances, or acts of God.

Governing Laws

This contract shall be governed by the laws of the State of (state).

Payment

1. The client will pay the contractor a fee of $(amount) (per week/month or this will be a one-time fee).

2. A (deposit/pre-payment) is (not required/of $(amount) is required) to be paid before any work commences.

3. Invoices should be paid (number of days) days after receipt. Any late payments will result in (list the consequences).

4. Late fees are as follows: If payment is late by more than (number of days) days, an extra fee of $(amount) will be charged.

IN WITNESS THEREOF – This contract is hereby executed by the parties as follows:

Signature

MM / DD / YYYY

[Client.FirstName][Client.LastName]

[Client.Company]

Signature

MM / DD / YYYY

[Sender.FirstName][Sender.LastName]

[Sender.Company]

Related templates

Useful resources

Rental and Lease Agreements

FAQ

A social media contract, also called a social media management agreement (SMMA), is a legal contract used by a social media manager to define the scope of work related to content creation, posting, engagement, and reporting, while protecting the rights of both parties before work begins.

The easiest way to write a social media management contract is to use a free template that already includes a clear structure and all required clauses. Follow these steps:
Select a free social media management contract template on PandaDoc and click Use this template to open it in the online editor.
Fill in the editable fields with your and the client’s business details, then define the scope of work, including social media platforms, posting frequency, content creation, engagement, and reporting.
Clearly assign responsibilities for content writing, design, approvals, and account access.
Set pricing, payment terms, invoicing timelines, and late fees if applicable, and specify content ownership, confidentiality, and any non-compete terms.
Review the contract for accuracy and completeness, then send it to the client for eSignature.

A social media contract should include the following:
The start and end dates, and the type of contract it is – a fixed term contract or an ongoing contract.
A description of the scope of work – all the specific tasks that the social media manager will be responsible for under the contract, and also anything that the client will be responsible for providing.
Confidentiality, copyright, and intellectual property clauses – it’s important to state who owns the content and clearly describe confidentiality rules and the consequences of not abiding by the rules.
Payment terms – deadlines and methods of payment and any consequences of not paying on time, including late fees.
Termination and modification of contract – state what happens if anyone wants to modify or end the contract early and all the criteria for successfully ending the contract.

Social media management includes many different types of services, such as:
Creating posts and videos on social media channels like Facebook, Instagram, Tik Tok, LinkedIn, Twitter, Pinterest, YouTube, and Snapchat.
Creating a social media calendar and scheduling the posts via a social media scheduling tool like Buffer or Promo Republic.
Monitoring and moderating mentions, conversations, and comments on social media using social media monitoring tools like Hootsuite or HubSpot, and responding to them as the brand.
Managing social media partnerships with other companies or brands.
Writing and publishing blog posts.
Researching and creating the social media marketing strategy.
Social media managers may also be responsible for analyzing the results of social media campaigns.

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